Market potential and investment opportunities of high-tech greenhouse vegetable production in the USA
An exploratory study was conducted into the market potential of high-tech greenhouses in the Midwest and East Coast regions and the state of California in the United States (USA) and the investment opportunities for Dutch horticultural supply companies. Insight is given into the production, import and consumption of (fresh) fruit vegetable products in the US. It is estimated how large the high-tech greenhouse horticulture in the USA (in terms of acreage and investments) can theoretically have if the imports from Mexico and Canada are replaced by their own production. It is then indicated indicatively which investment opportunities this can provide to Dutch suppliers.